RESOLVED: Apple Search Ads Attribution Issue


UPDATE: July 12th

Apple has announced that with the release of OS 11.4.1 on July 9th, customers on 11.4+ will be attributed properly back to TUNE. Customers that have not updated will continue to be impacted.

Original Incident

Due to a minor issue with the Search Ads Attribution API, effective June 5, 2018, data will not be reported for devices running iOS 11.3 and later, until a planned fix is available in an upcoming release from Apple.

As a result, the number of Search Ads driven conversions attributed through TUNE's Attribution Analytics,  will be under reported.

The conversion counts in the Search Ads Campaign Management view remain unaffected.
We apologize for the inconvenience this may cause. Apple is working to resolve the issue as soon as possible.

We will update this status notice as soon as we have further information.  Should you have any further queries please don't hesitate to reach out to us at